Social Learning Instructors


Wissam "Will" Yafi


Will is TidWiT's founder. For the past 7 years, Will and his team have launched worldwide IT initiatives, marketing campaigns, and sales partner readiness for high tech companies the likes of Microsoft. With more than 20 years in the IT industry in sales and marketing, Will often shares his experiences through partner-facing deliveries and workshops and planning sessions all over North America, Europe, LATAM, Asia, and Africa, where Will and his team have successfully delivered hundreds of sessions worldwide. Will has an MBA from GMU and a Master's Degree in Information & Communication Technologies from Harvard University's Kennedy school of Government.

Andy Rudin

Senior Consultant and Trainer

Andy specializes in providing effective sales strategies for enterprises that develop and sell complex products and services. He has a successful 20-year track record selling a wide breadth of information technology hardware, software, and professional services. His industry experience spans manufacturing, distribution, health care and retail in both commercial and government. Andy's experience with Microsoft's IO Strategy spans its three models, Core IO, BPIO, and APO with multiple deliveries to date in the United States and Canada. Andy has an MBA from the University of Virginia.


Weimar Alvarez

Senior Consultant and Trainer

Weimar has been an associate of TidWiT for more than 5 years with thorough experience in Microsoft technologies, solutions, and strategies. Weimar's IT experience spans more than 15 years in both sales and technical aspects having served industries including financial, manufacturing, and government. Based in Latin America, Weimar has successfully consulted with and trained partners and internal staff at companies the likes of Microsoft in Mexico, Brazil, Andean, CCCA, Argentina, and South Cone. Weimar has an Information Technology Engineering Degree from Universidad Uniciencia and a Management Specialization Degree from Universidad CEIPA.

Viorel Apetrei

Senior Consultant and Trainer

Viorel has been an associate of TidWiT for more than three years. Prior to this, he was a Microsoft FTW in the CE region's BMO with thorough experience in Microsoft technologies as well as selling methodologies and strategies. Based in EMEA, Viorel has successfully delivered Selling with IO, Core IO, BPIO, and APO trainings. Viorel has a Law Degree and a Master's in Communication.