Amazon Web Services Announces AWS Treina Brasil
an Initiative to Provide Free AI and Cloud Training to 1 Million People
The largest technology training initiative ever launched by the company in the country aims to prepare students, professionals, and entrepreneurs for the digital economy by 2028.
Senai SC, Refuturiza, Cartão de Todos, AllpFit, IBMEC, Alterdata, ETICE CE, the Federal Network of Professional, Scientific and Technological Education, Santander, and Santander X are part of the initiative.
São Paulo, August 13, 2025 – Amazon Web Services (AWS) in partnership with TIDWIT, together with customers and alliances, announces the creation of AWS Treina Brasil (“AWS Trains Brazil”), a large-scale training program in artificial intelligence (AI) and cloud computing skills aimed at students, professionals, small and medium-sized enterprises (SMEs), and entrepreneurs. Partners in the initiative include Senai SC, Refuturiza, Cartão de Todos, AllpFit, IBMEC, Alterdata, ETICE CE, the Federal Network of Professional, Scientific and Technological Education, Santander, and Santander X.
AWS Treina Brasil plans to train 1 million people across the country—free of charge and in the local language—by the end of 2028, with the goal of preparing talent to accelerate digital transformation in companies and public sector organizations. This is AWS’s largest national mass training effort in Brazil. Similar initiatives are also underway in other Latin American countries.
Starting today, interested participants can register at https://awstreinabrasil.com/, where they will have on-demand access to digital content covering generative artificial intelligence, machine learning, fundamental cloud concepts, innovation and digital transformation, success stories, and more. The content ranges from basic to advanced topics, preparing learners for AWS certifications.
Participants will receive a certificate of completion after finishing the training sessions and will have access to a comprehensive educational format that combines asynchronous content with dynamic live events. The program is designed to serve both individuals seeking to start a career in technology and established professionals looking to update their skills or make a career transition.
Labor Market Demands New Skills
According to the Future of Jobs Report 2025 from the World Economic Forum, the labor market is being reshaped by technological advances, the green transition, and economic and demographic changes. Technical skills are expected to gain importance more rapidly than others over the next five years, with AI and big data topping the list, and new professions emerging.
However, a shortage of professionals with the most in-demand technical qualifications is currently the biggest challenge to innovation, according to leaders interviewed in the study Unlocking AI’s Potential in Brazil, commissioned by AWS from Strand Partners. “This is why we must join forces to equip talent with the skills needed for economic development and innovation, creating free and accessible opportunities from anywhere in the country,” says Cleber Morais, Managing Director of AWS in Brazil.
Citizens surveyed in the study reported low confidence in their ability to manage their digital identity and online reputation, understand basic programming concepts, and use online learning resources for professional development. Only 10% said they had participated in digital training or skills updating in the past year.
TIDWIT as the Technology Platform Powering AWS Treina Brasil
AWS Treina Brasil is powered by TIDWIT’s enablement platform, which delivers AI and cloud training content at scale through a secure, easy-to-access digital ecosystem. “At TIDWIT, we believe that democratizing access to cutting-edge digital skills is key to empowering people, communities, and economies. In partnership with AWS Treina Brasil, we are proud to provide the technology foundation that will help bring AI and cloud knowledge and skills to ONE MILLION learners across Brazil—free, accessible, and at scale, regardless of geography, resources, or privilege. This is more than a training program; it’s a catalyst for digital transformation and a bridge to unlock life changing new opportunities for every engaged participant,” said Will Yafi, CEO of TIDWIT.
To help close this gap in Brazil and globally, AWS committed in December 2020 to invest hundreds of millions of dollars to provide free cloud computing skills training to 29 million people of all knowledge levels in more than 200 countries and territories by 2025. More than a year ahead of schedule, by early 2024, over 31 million people had already been trained.
Press contact:
Teresa Riesenhuber
Head of Marketing / Press Relations
+1 703 485 6335
teresa@tidwit.com