Ecosystem Go-To-Market Campaigns App
Launch, customize, and scale campaigns across your ecosystem – with full control, compliance, and visibility.
Benefits at a glance
- Launch campaigns in minutes across your ecosystem - fully compliant and secure.
- Scale and standardize messaging while allowing partner-level customization.
- Eliminate the need for local tools - partners can launch without their own marketing automation system.
- Gain real-time, PII-sanitized insights into campaign performance across all tiers.
- Empower business units and partner managers to independently create and manage campaigns.
Challenge
Go-to-market campaigns through partners offer massive reach—but they’re often complex, slow, and opaque. Custom workflows, approvals across organizations, and strict compliance rules around user data (PII) make execution difficult. Providers end up packaging campaigns in static “boxes” with little visibility into how they perform. TIDWIT’s Ecosystem Campaigns App changes that. It enables providers to launch, manage, and track ecosystem-wide campaigns seamlessly and securely—no matter how complex the setup.
How TIDWIT can help
The TIDWIT Ecosystem Campaigns App provides global providers with an easy and seamless way to launch ecosystem-wide campaigns to and through partner organizations who can deploy them to their own communities. Whether these are sales, marketing, or learning, TIDWIT’s Ecosystem Campaigns Application can help create and automate the process, secure the campaign audience and data flows, while providing ecosystem-wide analytics and metrics that meet the requirements and constraints of the different organizations involved in the campaign. TIDWIT can help providers:
- Create campaigns in a matter of minutes and push them to the partners for approval
- Standardize campaigns whilst giving editing rights to their different partners
- Automate workflows and business rules; and even integrate with partner backend systems
- Shield PII between partner and provider, meeting compliance needs
- Provide real time visibility and insight into PII-sanitized metrics
BENEFITS
TIDWIT Ecosystem Go-to-Market Campaigns offer multiple benefits that simplify and scale campaign execution across partner ecosystems. Each campaign can be launched independently in just minutes – without requiring access to the core instance, content, or reporting tools – making setup and management fast and seamless. Even partners without marketing automation tools can participate, using the provider’s ecosystem campaign environment to easily configure and run their campaigns, saving both time and budget. Providers can maintain standardized messaging while still allowing partners to localize or adapt campaigns to their audience. Campaigns can be syndicated downstream to authorized partners, ensuring consistency while reducing manual overhead. Empowering regional teams or business units to manage their own campaigns, with full visibility at the organizational level, unlocks both flexibility and scale. And because all campaign data is protected, with full PII compliance and only campaign managers or admins having access, organizations retain complete control over insights and performance metrics.
Key benefits include:
- Quick setup: Launch independent campaigns across your ecosystem in minutes.
- Tool-free access: Partners don’t need local marketing tools to participate.
- Standardization + flexibility: Providers can standardize messaging while giving partners curation rights.
- Syndication-ready: Provision campaigns seamlessly to downstream partners.
- Secure and compliant: Full PII protection and insight control at every level.
Discover how TIDWIT customers are unleashing the full power of their partner ecosystems