{"id":8808,"date":"2023-07-06T07:59:24","date_gmt":"2023-07-06T12:59:24","guid":{"rendered":"https:\/\/www.tidwit.com\/?page_id=8808"},"modified":"2025-04-23T15:52:39","modified_gmt":"2025-04-23T20:52:39","slug":"the-difference-between-b2b-ai-and-b2c-ai","status":"publish","type":"page","link":"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/the-difference-between-b2b-ai-and-b2c-ai\/","title":{"rendered":"The Difference between B2B AI and B2C AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8808\" class=\"elementor elementor-8808\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b49ded elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"2b49ded\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-157f4dd exad-glass-effect-no exad-sticky-section-no\" data-id=\"157f4dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594303e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"594303e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Difference between<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57aed55 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"57aed55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B AI and B2C AI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde40ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fde40ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the past few weeks, business articles and Linked-In posts have been replete with question marks as to the potential of Large Language Models and ChatGPT and their real applicability within the realm of business as opposed to just consumer. In this article I will aim to explain the key differences between the two, the first I will shorten to B2B AI and the later to B2C AI. But before I do that, perhaps it might be useful to cite some interesting cases that have popped up that emphasize the point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed1b18e exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed1b18e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f1db44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-template\" data-id=\"5f1db44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8815\" class=\"elementor elementor-8815\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a4950d e-flex e-con-boxed e-con e-parent\" data-id=\"5a4950d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-740c707 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"740c707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Related Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76e757 uael-link-redirect-self_link uael-nav-menu__breakpoint-none uael-nav-menu__align-left uael-submenu-icon-arrow exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-uael-nav-menu\" data-id=\"e76e757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-vertical uael-nav-menu-layout\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<nav class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\">\n\t\t\t <ul class=\"uael-nav-menu uael-nav-menu-custom uael-custom-wrapper\"><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-174e11d\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/\" class='uael-menu-item'>About TIDWIT AI*<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-f12e9d7\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/resources\/introducing-tidwit-ai\/\" target=\"_blank\" class='uael-menu-item'>TIDWIT announces B2B Ecosystem AI<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-119512f\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/problems-with-b2c-ai-within-the-enterprise\/\" class='uael-menu-item'>Problems with B2C AI within the Enterprise<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-0731a93\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/benefits-of-tidwit-enterprise-ai-enablement\/\" class='uael-menu-item'>Benefits of TIDWIT Enterprise AI Enablement<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-f7645ec\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/the-difference-between-b2b-ai-and-b2c-ai\/\" class='uael-menu-item'>B2C versus B2B AI<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-56b2d8d\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/secure-integration-and-data-protection-with-tidwit-ai\/\" class='uael-menu-item'>TIDWIT AI* Security<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-bbc9f9f\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/tidwit-enterprise-ai-enablement-faq\/\" class='uael-menu-item'>Frequently Asked Questions<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><\/ul>\t\t<\/nav>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eadc55d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eadc55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>* Patent pending<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4b2a35b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2a35b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69684f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"69684f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c987652 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c987652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One was reported in the New York Times in May titled: A Man Sued Avianca Airline: His Lawyer Used ChatGPT. As it turns out, when prompted, GPT had invented out of thin air all the precedents cited by the unsuspecting prosecution lawyer. When the case judge and defense lawyers searched but couldn\u2019t find any reference to the cited precedents, the lawyer admitted he had simply copied GPT. The judge proceeded to throw out the case; and the lawyer apologized (As of this writing, he was being considered for disbarment). In Europe, similar cases are being brought up that has lawsuits claiming violation of Intellectual Property and GDPR rules (dealing with privacy). Other lawsuits have to do with inaccurate or outright erroneous information.<\/p><p>So, when I was recently asked about Chat GPT, the best answer I could muster was comparing it to a baby\u2019s brain. Sure, it is wired with billions and billions of neural links. And yes, Large Language Models, such as Chat GPT, could probably begin to process and synthesize data in fairly short order, not unlike a human brain. And yet, I argued that a high school with the ability to read, write, and synthesize, does not automatically make them a Doctor or a Lawyer, unless they delved into contextualized learning on that specific topic. Similarly, Large Language Models have proven to be certainly good readers and writers; and they have a lot of general knowledge that is available in the public domain. They can synthesize it all and can regenerate content. But they aren\u2019t lawyers or Doctors, nor can they be considered experts on any one topic (We will ignore the question of can they become in the future for now).<\/p><p>Expertise fundamentally comes from contextualized learning, experience, and from relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8f3ab elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"bc8f3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708a70d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"708a70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Several reasons come to light, all of which shed light on a divide emerging between B2C AI and B2B AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f9bbf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f9bbf8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8573054 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8573054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1798aec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1798aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e8f3f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"33e8f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most of the critical information in business sits protected behind firewalls and is not accessible via either crawlers or LLMs. Patient records, business contracts, financials, project data, product and engineering specs, research and support documentation, partner documentation, you name it. If LLMs don\u2019t have access to it, they know nothing about it. In ecosystems that TIDWIT powers, there could be tens of thousands of content files that are \u201coff the grid\u201d so to speak and available only within the ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-439673e exad-glass-effect-no exad-sticky-section-no\" data-id=\"439673e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1528d6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1528d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Readability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f6d30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c1f6d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LLMs can be very reliable if they are provided the right context. TIDWIT&#8217;s concept of ecosystem &#8220;Walled Gardens&#8221; curates content that is relevant, readable, and updated, providing the necessary context for smarter results. But sometimes, the content in an enterprise can be complex and in an unreadable format, which would weaken AI&#8217;s effectiveness. TIDWIT&#8217;s vast experience in handling and processing millions of enablement digital assets over the years optimizes readability and &#8220;AI friendliness&#8221; for optimal content processing, which in turn will have a direct impact on the quality of the results that any AI query will render.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ad71bf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ad71bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d3f6fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d3f6fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8ee8ff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d8ee8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Security<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4360310 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4360310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most organizations will not open their firewalls to AI. The evidence is easy. If after almost 3.5 decades of Internet, most large organizations increasingly secure their intellectual property against cyber-threats, what are the odds of them opening it up to something as powerful as Artificial Intelligence? The answer is ZERO likelihood. Yes, they may open parts as they to search engine crawlers, but that\u2019s pretty much the extent as it will go when it comes to B2C AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b3cd53 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b3cd53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae9713 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bae9713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Orchestration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc879c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2cc879c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The architecture of LLMs continue a long lineage going as far back as Darpa, which is generally flat and does not factor in complex inter-organizational structures. Google made billions in B2C Search, but they could never quite penetrate B2B. Why? Because their architecture wasn\u2019t designed to complex multi-tiered ecosystem structures across organizations. Rather it was B2C with a simple front-end screen with a prompt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-95aa240 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"95aa240\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18984b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"18984b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8499428 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8499428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.tidwit.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Connect with us today<\/a> to request a TIDWIT Ecosystem AI demo an learn how you can address these challenges and make the most of your Ecosystem content and knowledge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Difference between B2B AI and B2C AI In the past few weeks, business articles and Linked-In posts have been replete with question marks as to the potential of Large Language Models and ChatGPT and their real applicability within the realm of business as opposed to just consumer. In this article I will aim to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8125,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8808","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Difference between B2B AI vs B2C AI<\/title>\n<meta name=\"description\" content=\"In this article I will aim to explain the key differences between B2B AI and B2C AI and their real applicability within the realm of business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tidwit.com\/en\/ecosystem-apps\/tidwit-ai\/the-difference-between-b2b-ai-and-b2c-ai\/\" \/>\n<meta property=\"og:locale\" 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