{"id":8808,"date":"2023-07-06T07:59:24","date_gmt":"2023-07-06T12:59:24","guid":{"rendered":"https:\/\/www.tidwit.com\/?page_id=8808"},"modified":"2025-04-23T15:52:39","modified_gmt":"2025-04-23T20:52:39","slug":"la-diferencia-entre-ia-b2b-e-ia-b2c","status":"publish","type":"page","link":"https:\/\/www.tidwit.com\/es\/ecosystem-apps\/tidwit-ai\/the-difference-between-b2b-ai-and-b2c-ai\/","title":{"rendered":"The Difference between B2B AI and B2C AI"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8808\" class=\"elementor elementor-8808\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b49ded elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"2b49ded\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-157f4dd exad-glass-effect-no exad-sticky-section-no\" data-id=\"157f4dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594303e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"594303e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La diferencia entre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57aed55 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"57aed55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IA B2B e IA B2C<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde40ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fde40ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En las \u00faltimas semanas, los art\u00edculos de negocios y los posts de LinkedIn han estado repletos de preguntas sobre el potencial de los Grandes Modelos de Lenguaje (Large Language Models, LLMs) y ChatGPT y su aplicabilidad real en el \u00e1mbito de los negocios, en contraposici\u00f3n a los simples consumidores. En este art\u00edculo tratar\u00e9 de explicar las diferencias clave entre ambas, la primera la abreviar\u00e9 como IA B2B y la segunda como IA B2C. Pero antes de hacerlo, quiz\u00e1 sea \u00fatil citar algunos casos interesantes que han surgido y que enfatizan la cuesti\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed1b18e exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed1b18e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f1db44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-template\" data-id=\"5f1db44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"8815\" class=\"elementor elementor-8815\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a4950d e-flex e-con-boxed e-con e-parent\" data-id=\"5a4950d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-740c707 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"740c707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contenido Relacionado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76e757 uael-link-redirect-self_link uael-nav-menu__breakpoint-none uael-nav-menu__align-left uael-submenu-icon-arrow exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-uael-nav-menu\" data-id=\"e76e757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-vertical uael-nav-menu-layout\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<nav class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\">\n\t\t\t <ul class=\"uael-nav-menu uael-nav-menu-custom uael-custom-wrapper\"><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-174e11d\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/es\/ecosystem-apps\/tidwit-ai\/\" class='uael-menu-item'>Acerca de TIDWIT AI<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-f12e9d7\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/es\/recursos\/presentando-tidwit-ai\/\" target=\"_blank\" class='uael-menu-item'>TIDWIT anuncia la IA del ecosistema B2B<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-119512f\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/es\/ecosystem-apps\/tidwit-ai\/problems-with-b2c-ai-within-the-enterprise\/\" class='uael-menu-item'>Problemas de la AI B2C en la empresa<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-0731a93\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/es\/ecosystem-apps\/tidwit-ai\/benefits-of-tidwit-enterprise-ai-enablement\/\" class='uael-menu-item'>Ventajas de la habilitaci\u00f3n de TIDWIT AI<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-f7645ec\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/es\/ecosystem-apps\/tidwit-ai\/the-difference-between-b2b-ai-and-b2c-ai\/\" class='uael-menu-item'>La diferencia entre AI B2B e AI B2C<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-56b2d8d\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/es\/ecosystem-apps\/tidwit-ai\/secure-integration-and-data-protection-with-tidwit-ai\/\" class='uael-menu-item'>Seguridad TIDWIT AI*<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><li class=\"menu-item menu-item-has-children parent parent-has-no-child elementor-repeater-item-bbc9f9f\" data-dropdown-width=\"default\" data-dropdown-pos=\"left\"><a href=\"https:\/\/www.tidwit.com\/es\/ecosystem-apps\/tidwit-ai\/tidwit-enterprise-ai-enablement-faq\/\" class='uael-menu-item'>Preguntas Frecuentes<span class='uael-menu-toggle sub-arrow parent-item'><i class='fa'><\/i><\/span><\/a><\/ul>\t\t<\/nav>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eadc55d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eadc55d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>* Patente pendiente<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4b2a35b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2a35b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69684f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"69684f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c987652 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c987652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uno de ellos se public\u00f3 en el New York Times en mayo con el t\u00edtulo: \u201cA Man Sued Avianca Airline: His Lawyer Used ChatGPT\u201d (Un hombre acus\u00f3 a la aerol\u00ednea Avianca: Su abogado utiliz\u00f3 ChatGPT). Resulta que, cuando se le ped\u00eda, GPT hab\u00eda inventado de la nada todos los precedentes citados por el desprevenido abogado de la acusaci\u00f3n. Cuando el juez del caso y los abogados de la defensa buscaron, pero no pudieron encontrar ninguna referencia a los precedentes citados, el abogado admiti\u00f3 que simplemente hab\u00eda copiado de GPT. El juez desestim\u00f3 el caso y el abogado pidi\u00f3 disculpas (en el momento de redactar este art\u00edculo, se estaba estudiando su inhabilitaci\u00f3n). En Europa, se est\u00e1n planteando casos similares con acusaciones que alegan la violaci\u00f3n de las normas de Propiedad Intelectual y GDPR (relativas a la privacidad). Otras acusaciones tienen que ver con informaci\u00f3n inexacta o directamente err\u00f3nea.<\/p><p>Por eso, cuando hace poco me preguntaron por Chat GPT, la mejor respuesta que pude dar fue compararlo con el cerebro de un beb\u00e9. Claro, tiene miles de millones de conexiones neuronales. Y s\u00ed, los grandes modelos de lenguaje, como Chat GPT, probablemente podr\u00edan empezar a procesar y sintetizar datos en muy poco tiempo, como un cerebro humano; Y, sin embargo, argument\u00e9 que un estudiante de secundaria con la capacidad de leer, escribir y sintetizar, no le convierte autom\u00e1ticamente en Doctor o Abogado, a menos que se dedique a un aprendizaje contextualizado sobre ese tema espec\u00edfico. Del mismo modo, los grandes modelos de lenguaje han demostrado ser ciertamente buenos lectores y escritores; y tienen muchos conocimientos generales que est\u00e1n disponibles en el dominio p\u00fablico. Pueden sintetizarlo todo y regenerar contenidos. Pero no son abogados ni m\u00e9dicos, ni pueden considerarse expertos en un tema concreto (por ahora ignoraremos la cuesti\u00f3n de si pueden llegar a serlo en el futuro).<\/p><p>Los conocimientos especializados proceden fundamentalmente del aprendizaje contextualizado, de la experiencia y de las relaciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8f3ab elementor-widget-divider--view-line exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"bc8f3ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708a70d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"708a70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Varias razones saltan a la vista, todas las cuales arrojan luz sobre la divisi\u00f3n que est\u00e1 surgiendo entre la IA B2C y la IA B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f9bbf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f9bbf8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8573054 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8573054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1798aec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1798aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e8f3f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"33e8f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mayor parte de la informaci\u00f3n cr\u00edtica de las empresas est\u00e1 protegida por cortafuegos y no es accesible a trav\u00e9s de rastreadores o LLMs. Registros de pacientes, contratos comerciales, finanzas, datos de proyectos, especificaciones de productos e ingenier\u00eda, documentaci\u00f3n de investigaci\u00f3n y soporte, documentaci\u00f3n de socios, lo que sea. Si los LLMs no tienen acceso a ellos, no saben nada. En los ecosistemas impulsados por TIDWIT, puede haber decenas de miles de archivos de contenido que est\u00e1n \"fuera de la red\", por as\u00ed decirlo, y s\u00f3lo disponibles dentro del ecosistema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-439673e exad-glass-effect-no exad-sticky-section-no\" data-id=\"439673e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1528d6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1528d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Legibilidad del contenido<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f6d30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c1f6d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los LLMs pueden ser muy fiables si se les proporciona el contexto adecuado. El concepto de ecosistema \u201cWalled Gardens\u201d de TIDWIT conserva el contenido relevante, legible y actualizado, proporcionando el contexto necesario para obtener resultados m\u00e1s inteligentes. Pero a veces, el contenido de una empresa puede ser complejo y tener un formato ilegible, lo que debilitar\u00eda la eficacia de la IA. La vasta experiencia de TIDWIT en el manejo y procesamiento de millones de activos digitales de habilitaci\u00f3n a lo largo de los a\u00f1os optimiza la legibilidad y la \u201cfacilidad de IA\u201d para un procesamiento \u00f3ptimo del contenido, lo que a su vez tendr\u00e1 un impacto directo en la calidad de los resultados que arrojar\u00e1 cualquier consulta de IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ad71bf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ad71bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0d3f6fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d3f6fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8ee8ff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d8ee8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seguridad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4360310 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4360310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La mayor\u00eda de las organizaciones no permitir\u00e1n el acceso de la IA a sus sistemas de seguridad. La prueba es f\u00e1cil. Si despu\u00e9s de casi tres d\u00e9cadas y media de Internet, la mayor\u00eda de las grandes organizaciones protegen cada vez m\u00e1s su propiedad intelectual contra las ciber amenazas, \u00bfcu\u00e1les son las probabilidades de que la abran a algo tan potente como la Inteligencia Artificial? La respuesta es probabilidad CERO. S\u00ed, puede que abran partes a los rastreadores de los motores de b\u00fasqueda, pero hasta ah\u00ed llegar\u00e1n cuando se trate de IA B2C.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b3cd53 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b3cd53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bae9713 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bae9713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Orquestaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc879c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2cc879c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La arquitectura de los LLMs contin\u00faa un largo linaje que se remonta hasta Darpa, que es generalmente plana y no tiene en cuenta las complejas estructuras interorganizativas. Google gan\u00f3 miles de millones con las b\u00fasquedas B2C, pero nunca pudo penetrar en las B2B. \u00bfPor qu\u00e9? Porque su arquitectura no estaba dise\u00f1ada para estructuras complejas de ecosistemas de varios niveles entre organizaciones. M\u00e1s bien era B2C, con una simple pantalla frontal con una pregunta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-95aa240 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"95aa240\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18984b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"18984b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8499428 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8499428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.tidwit.com\/es\/contacto\/\" target=\"_blank\" rel=\"noopener\">Ponte en contacto con nosotros<\/a> hoy mismo para solicitar una demostraci\u00f3n de la IA del ecosistema TIDWIT y descubre c\u00f3mo puedes sacar el m\u00e1ximo provecho del contenido y los conocimientos de tu ecosistema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The Difference between B2B AI and B2C AI In the past few weeks, business articles and Linked-In posts have been replete with question marks as to the potential of Large Language Models and ChatGPT and their real applicability within the realm of business as opposed to just consumer. In this article I will aim to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8125,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8808","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Difference between B2B AI vs B2C AI<\/title>\n<meta name=\"description\" content=\"In this article I will aim to explain the key differences between B2B AI and B2C AI and their real applicability within the realm of business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tidwit.com\/es\/aplicaciones\/tidwit-ai\/la-diferencia-entre-ia-b2b-e-ia-b2c\/\" \/>\n<meta property=\"og:locale\" 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